“Don’t move,” a statement made in the movie, IPVanish, by Steven Soderbergh, is one of the key scenes that we need to understand more fully in order to get a sense of its real impact. But there is something else about this statement that I think we need to be aware of as well.
In our study of all of the organizations that have come to prominence in the past few years, particularly on the internet, there is no doubt that I prefer to look for organizations that are leveraging the Web site as an important platform for their organization and all of its associated activities. When we speak of a Web site, we are not only talking about an electronic communication platform, but also about an organized process or model for learning, organizing, sharing, and presenting the content that makes up the organization’s organization culture.
In short, IPVanish, like many organizations today, does not utilize the Web site to direct learning and organization culture as such. Rather, we have observed that IPVanish has done quite well in promoting the organizational culture using the information technology platform, through its embedding of Web sites and a number of other organizational goals into the organizational culture.
We think that the organization’s web site will be a highly visible feature of the overall organization culture that influences learning and its association with organizational goals. It will certainly be critical to the way in which the organization’s management-and all of its members-understand what it means to be an organization that cares about its Web site and what it means to be an organization that understands that its web site is as much a part of the overall culture as any other aspect of the organization.
I hope that you will please consider this and consider what it means for IPVanish, for its goals, and for its Web site. Consider the following:
That the organization’s culture is onethat emphasizes the function of its web site. It doesn’t necessarily mean that it has chosen the Web site as its sole vehicle for accessing a relevant understanding of the organization’s culture, but rather that it has chosen the Web site as a significant aspect of an organization’s culture that it will make use of to support the organization’s needs as it makes decisions about the organization’s future.
That the Web site is very much a part of the organization’s culture, so much so that it is almost more than the essence of the organization itself. In addition to the organization’s Web site being one that is critical to the organization’s organization culture, the Web site can be viewed as an element of the organization’s culture.
That the organization’s Web site can be seen as the mechanism that directs and promotes an organization’s culture. For example, in IPVanish, the web site has been viewed as a way to bring a wider array of information on how people within the organization are doing, and a way to provide a platform that the organization’s leaders can use to promote the organization’s culture.
That it is indeed possible to use the Web site to draw in organization members and to develop their ability to communicate with each other and their organization’s goals. The Web site can be used to foster its awareness of the organization’s goals, of what the organization is about, and of how people within the organization are going to do to bring the organization into the future.
That an organization’s web site can be utilized as a means of making available to an organization members who wish to become members, and those members who wish to associate with those who belong to the organization. While it has been said that individuals tend to see the organization’s Web site as the venue where they can learn how to go about things, we think that the Web site should be viewed as an area that the members want to use as a place where they can interact and even work together on matters that are related to the organization’s culture.
That an organization’s Web site can be used as a vehicle to present an understanding of the organization’s culture, and to share information. So, for example, while IPVanish uses its Web site to address issues of organization culture, its Web site also contains information that members find interesting and useful in their efforts to grow their leadership roles within the organization.
Finally, we believe that the Web site is a place that can be seen as a large and powerful element of the organization’s culture. As the organization’s leadership intends, it can be a site where members can work together, share resources, and ideas, and can expand their awareness of the organization’s culture.